Implementation and Evaluation of a Program Aimed at Facilitating Palliative Care Conversations

Inclusion Criteria (physician): * Oncologist (medical oncologist, radiation oncologist, etc.), radiologist, organ specialist, nuclear medicine physician, ASO * The physician regularly interacts with people with advanced cancer * The physician is employed in an oncology hospital department Exclusion Criteria (physician): * The physician works mostly (\>50% of the time) in a hospital not involved in this study Inclusion Criteria (healthcare provider - potential implementer): * Healthcare provider (e.g., study coordinator, oncology coach) or another hospital staff member (e.g., administrative staff) * The implementer regularly interacts with people with advanced cancer Exclusion criteria (healthcare provider - potential implementer): \- Physician participating in My Care, My Voice Inclusion Criteria (patient): * The participant is an adult (18 years or older) * The participant has been diagnosed with advanced (i.e., non-curable) cancer (no curative treatment ongoing or planned). Participants receiving life-prolonging treatment are included. * The participant is aware of their diagnosis and treatment options as determined by their physician * The participant has known their initial diagnosis for more than one month * The participant is able to participate in a Dutch-language study * The participant is competent and able to voluntarily consent to participate in this study * The participant is hospitalized or receiving outpatient care Exclusion Criteria (patient): * Estimated survival prognosis by the physician is longer than 5 years * The participant is in a follow-up trajectory or in remission according to the physician * The participant is already receiving specialized palliative care known to the treating physician