Nuestro Valor: Increasing Healthier Food Access for Rural Latino Communities Through a Food Retail Intervention

Inclusion criteria: In order for an individual to participate in this study, the individual must meet all of the following criteria: * Identify as Latino or Hispanic * Be at least 18 years or older * Live in Benton, Franklin, or Yakima county for at least 6 months and plan to remain there for the next 12 months * Visit this store at least once per week * Be primary household shopper (conducting 50% of shopping duties) * Eat 4 or less servings of fruits and vegetables per week Only one participant per household will be recruited to ensure the independence of observations. Exclusion criteria: Subjects who do not meet the inclusion criteria above will be excluded from the study. If any subject shows 3 or more visual signs of intoxication or impairment, they will be excluded from the study. The study team member will assess visual signs of intoxication during recruitment using the Oregon Liquor \& Cannabis Commission 50 Signs of Visual Intoxication assessment. A link to these signs can be found here: https://www.oregon.gov/olcc/docs/publications/50\_signs\_visible\_intoxication.pdf